All About Illustrations and Book Creation
Achieve a better outcome for your book by being in the know about illustrations, cover and interior design. We’ll cover how to find the right illustrator for your book, best practices to work with them, processes to achieve the best results, and dos and don’ts of book & cover design.

Routes to Publishing Options and Distribution
Understand the different routes to publishing, which may be the best for you, and the tools for publishing and different options. We’ll talk about the key elements you need to know and understand, go through publishing on KDP and IngramSpark, and introduce the idea of distribution and obtaining your own print run.

Distribution and Printing Options
Many children’s book authors may consider a print run and working with a distributor to have higher quality books. In this session, Alexa will discuss what distribution means, where/how to find a distributor, printing options and costs, as well as what this means in terms of selling the book, and different options you may want to consider, like Lulu.

Pre-launch Marketing
Ensure you’re set up for success! This workshop will walk you through the key activities and timelines for the most important pre-launch activities. This includes growing your email list, book review tours, finding advance readers, review sites, (consumer and trade), Goodreads, social media assets, and more! You’ll receive a checklist with the key activities and when they should be completed prior to launch.

Launch and Post-launch Marketing 
We'll provide the knowledge base and resources for continued marketing beyond the launch. Marketing will continue as long as you want to see book sales. We’ll go through the activities that provide the most success for children’s book authors after launch. This includes awards programs, school visits, other events, promo and marketing opportunities.

Regular Q&A sessions
Get all your questions answered throughout both days!